AEO and GEO course in Delhi: get found in Google and in AI answers

People now ask ChatGPT, Gemini and Google’s AI Overviews before they click a link. Answer engine optimisation (AEO), generative engine optimisation (GEO) and AI optimisation (AIO or GAIO) are how a business becomes the source those answers quote. You learn them on top of solid SEO, on real websites.

Apply for 5 Jan ↗Download brochure ↓

AEO: answer engine optimisationGEO: generative engine optimisationAIO / GAIOSXO: search experience optimisationSchema and entitiesContent that gets citedBrand mentions and reviewsMeasuring AI visibilityAEO: answer engine optimisationGEO: generative engine optimisationAIO / GAIOSXO: search experience optimisationSchema and entitiesContent that gets citedBrand mentions and reviewsMeasuring AI visibility

SXO: search experience optimisationSchema and entitiesContent that gets citedBrand mentions and reviewsMeasuring AI visibilityAEO: answer engine optimisationGEO: generative engine optimisationAIO / GAIOSXO: search experience optimisationSchema and entitiesContent that gets citedBrand mentions and reviewsMeasuring AI visibilityAEO: answer engine optimisationGEO: generative engine optimisationAIO / GAIO

Brand mentions and reviewsMeasuring AI visibilityAEO: answer engine optimisationGEO: generative engine optimisationAIO / GAIOSXO: search experience optimisationSchema and entitiesContent that gets citedBrand mentions and reviewsMeasuring AI visibilityAEO: answer engine optimisationGEO: generative engine optimisationAIO / GAIOSXO: search experience optimisationSchema and entitiesContent that gets cited

Duration3 weeks

Dedicated modules, inside 2 programmes

FormatOffline

In our Shakarpur studio near Nirman Vihar Metro, on real briefs

Learners at work in the Miz Academy studio

learners per batch,
one mentor at the table

ScheduleMon–Fri

10am–5pm · 6 hours a day

Class

Studio practice

Next batch starts5 January 2027Admissions open

Course outline

MKT 102: AEO, GEO & AI search

Businesses are asking agencies “why doesn’t ChatGPT mention us?”. Marketers who understand both classic SEO and AI search are rare, and the skill builds directly on SEO you already learn.

What you'll learn

AEO, GEO & AI search: the full skill set

Eight units, each practised on a real or demonstration brief.

AEO: answer engine optimisation

Structure pages so assistants and featured snippets can lift a clear, correct answer.

GEO: generative engine optimisation

How AI models choose and cite sources, and how to become one of them.

AIO / GAIO

Track and improve how a brand appears in ChatGPT, Gemini, Perplexity and Google AI Overviews.

SXO: search experience optimisation

Combine SEO with page experience and conversion, so visits turn into leads.

Schema and entities

FAQ, Organization, Course and Product schema; consistent facts across the web.

Content that gets cited

Original data, clear definitions, expert authorship and question-led structure.

Brand mentions and reviews

Listings, PR and reviews that AI systems trust.

Measuring AI visibility

Prompt tracking, referral traffic from AI tools and Search Console data.

How you learn it

Learn in the morning, do it by evening

Two classes from 10:00, then four hours of supervised practice. AEO, GEO & AI search is practised on real or demonstration briefs, never just read about.

Taught inside the SEO weeks of both marketing programmes, after keyword and on-page basics
You run an AI-visibility audit on a real business and present fixes on Friday
Deepest in the 30-week Advanced programme (three SEO weeks)

01
10:00 – 12:00
Concept class
The idea behind each aeo, geo & ai search topic, tied to a business problem.
02
13:00 – 15:00
Supervised practice
You do the work on tools, with a mentor in the room.
03
15:00 – 16:00
Mentor review
Your work is marked on a rubric with written notes. You revise.
04
Friday
Present & add to portfolio
Every Friday you present, and the final version joins your portfolio.

Where it's taught

Which weeks cover AEO, GEO & AI search

This skill is part of a full programme, so you also learn everything around it that a working team needs.

Marketing · 16 weeks · Job-ready track

AI Marketing Strategist

Week 07SEO FundamentalsLearn: Keyword research, intent, on-page, technical basics, local SEO, AEO and GEO basics for AI searchBuild: Keyword map + SEO audit

See the programme Brochure ↓

Marketing · 30 weeks · Career-launch track

AI Marketing Strategist Advanced

Week 12SEO StrategyLearn: Keyword clusters, search intent, content architecture, AEO (answer engine optimisation), GEO (generative engine optimisation)Build: SEO roadmap
Week 13Technical & On-page SEOLearn: Audits, indexing, page structure, internal links, performance, schema for AI answers, SXO (search experience optimisation)Build: SEO audit + fixes plan
Week 14Local & Content SEOLearn: Local search, GBP, content briefs, topical authority, AIO/GAIO: getting cited in ChatGPT, Gemini and AI OverviewsBuild: Local/content SEO project

See the programme Brochure ↓

What you build

Projects for your portfolio

AI visibility audit

How a business appears in ChatGPT, Gemini and AI Overviews today, with a fix list.

Answer-ready page

A page rewritten with question-led structure and schema.

SXO plan

Search, page-experience and conversion fixes in one roadmap.

Tools you’ll use

Google Search ConsoleChatGPT / Gemini / PerplexitySchema validatorsGA4Keyword PlannerSEO suites

Roles this prepares you for

SEO & AEO Executive
Content & SEO Associate
AI Search Specialist (growing role)

Depending on your skills and employer needs. Placement support is not a job guarantee.

Free PDF · 1 MB

Download the AI Marketing Strategist brochure

See exactly where AEO, GEO & AI search fits in the week-by-week plan, plus fees and how admission works.

Download brochure ↓Or visit the studio

FAQs

Questions about learning AEO, GEO & AI search

What is the difference between SEO, AEO and GEO?

SEO helps a page rank in search results. AEO (answer engine optimisation) helps it become the direct answer in snippets and voice or AI assistants. GEO (generative engine optimisation) helps a brand get cited inside AI-generated answers such as ChatGPT or Google AI Overviews. They build on each other.

What are AIO, GAIO and SXO?

AIO or GAIO (AI or generative AI optimisation) are other names for improving how a brand appears in AI answers. SXO (search experience optimisation) combines SEO with user experience and conversion, so search traffic becomes leads.

Can I join only for AEO and GEO?

Not yet. AEO and GEO is taught inside our full programmes (AI Marketing Strategist, 16 or 30 weeks), because it works best alongside the other skills a working team needs. You learn it on real briefs, reviewed by a mentor.

Is it online or offline?

Offline. Classes and supervised practice happen at our studio in Shakarpur, East Delhi, Monday to Friday, 10am–5pm, near Nirman Vihar and Laxmi Nagar metro.

Related skills

Ten seats per track. Starting 5 January 2027.

Visit the studio, meet a mentor and attend a demo class before you decide.

Apply for the 5 Jan cohort ↗Book a studio visit