Google Ads course in Delhi: plan, build and read search campaigns

Google Ads puts a business in front of people at the exact moment they search. You learn to structure campaigns, choose keywords, write ads and track results, and to explain the numbers.

Apply for 5 Jan ↗Download brochure ↓

Campaign structureKeywords & match typesAd copy & assetsBidding strategiesConversion trackingPerformance Max & DisplayLanding pagesReporting & optimisationCampaign structureKeywords & match typesAd copy & assetsBidding strategiesConversion trackingPerformance Max & DisplayLanding pagesReporting & optimisation

Bidding strategiesConversion trackingPerformance Max & DisplayLanding pagesReporting & optimisationCampaign structureKeywords & match typesAd copy & assetsBidding strategiesConversion trackingPerformance Max & DisplayLanding pagesReporting & optimisationCampaign structureKeywords & match typesAd copy & assets

Landing pagesReporting & optimisationCampaign structureKeywords & match typesAd copy & assetsBidding strategiesConversion trackingPerformance Max & DisplayLanding pagesReporting & optimisationCampaign structureKeywords & match typesAd copy & assetsBidding strategiesConversion trackingPerformance Max & Display

Duration2 weeks

Dedicated modules, inside 2 programmes

FormatOffline

In our Shakarpur studio near Nirman Vihar Metro, on real briefs

Learners at work in the Miz Academy studio

learners per batch,
one mentor at the table

ScheduleMon–Fri

10am–5pm · 6 hours a day

Class

Studio practice

Next batch starts5 January 2027Admissions open

Course outline

MKT 104: Google Ads

Paid search is one of the fastest ways for a business to get leads, so people who can run it well are always in demand.

What you'll learn

Google Ads: the full skill set

Eight units, each practised on a real or demonstration brief.

Campaign structure

Accounts, campaigns, ad groups and how budgets flow.

Keywords & match types

Choose and organise keywords; use negatives to stop waste.

Ad copy & assets

Responsive search ads, sitelinks and callouts that earn clicks.

Bidding strategies

Manual vs smart bidding, and when each makes sense.

Conversion tracking

Set up tracking with GA4 and Tag Manager so results are real.

Performance Max & Display

What these campaigns do and how to guide them.

Landing pages

Why the page after the click decides your cost per lead.

Reporting & optimisation

Read search terms, CPC, CTR and CPA, and decide what to change.

How you learn it

Learn in the morning, do it by evening

Two classes from 10:00, then four hours of supervised practice. Google Ads is practised on real or demonstration briefs, never just read about.

Practice accounts and demonstration budgets: no live spend without approval
A mentor reviews your structure and media plan before anything goes live
Friday: you defend your plan and your numbers

01
10:00 – 12:00
Concept class
The idea behind each google ads topic, tied to a business problem.
02
13:00 – 15:00
Supervised practice
You do the work on tools, with a mentor in the room.
03
15:00 – 16:00
Mentor review
Your work is marked on a rubric with written notes. You revise.
04
Friday
Present & add to portfolio
Every Friday you present, and the final version joins your portfolio.

Where it's taught

Which weeks cover Google Ads

This skill is part of a full programme, so you also learn everything around it that a working team needs.

Marketing · 16 weeks · Job-ready track

AI Marketing Strategist

Week 08Paid Ads FundamentalsLearn: Campaign structure, audiences, budgets, bidding, creative testingBuild: Supervised campaign plan

See the programme Brochure ↓

Marketing · 30 weeks · Career-launch track

AI Marketing Strategist Advanced

Week 15Google AdsLearn: Campaign types, structure, keywords, measurementBuild: Google Ads build plan
Week 17Performance MarketingLearn: Budgeting, experimentation, CAC, conversion analysisBuild: Media plan

See the programme Brochure ↓

What you build

Projects for your portfolio

Search campaign plan

Keywords, ad groups, ads and budget for a local business.

Media plan

Budget split, targets and a testing plan.

Performance report

What happened, why, and what to do next.

Tools you’ll use

Google AdsKeyword PlannerGA4Google Tag ManagerLooker Studio

Roles this prepares you for

Performance Marketing Associate
PPC Executive
Digital Marketing Executive

Depending on your skills and employer needs. Placement support is not a job guarantee.

Free PDF · 1 MB

Download the AI Marketing Strategist brochure

See exactly where Google Ads fits in the week-by-week plan, plus fees and how admission works.

Download brochure ↓Or visit the studio

FAQs

Questions about learning Google Ads

Will I spend my own money on ads?

No. You practise on demonstration accounts and approved briefs. Live ad spend is never your cost and needs client and mentor approval.

Can I join only for Google Ads?

Not yet. Google Ads is taught inside our full programmes (AI Marketing Strategist, 16 or 30 weeks), because it works best alongside the other skills a working team needs. You learn it on real briefs, reviewed by a mentor.

Is it online or offline?

Offline. Classes and supervised practice happen at our studio in Shakarpur, East Delhi, Monday to Friday, 10am–5pm, near Nirman Vihar and Laxmi Nagar metro.

Related skills

Ten seats per track. Starting 5 January 2027.

Visit the studio, meet a mentor and attend a demo class before you decide.

Apply for the 5 Jan cohort ↗Book a studio visit