Brand strategy course in Delhi: positioning, psychology and story

Strong brands are built on clear choices. You learn why people buy, how to position a brand against competitors and how to turn that into messages every channel can use.

Apply for 5 Jan ↗Download brochure ↓

Consumer psychologyMarket researchPositioningBrand voiceMessagingVisual directionLaunch planningPresenting strategyConsumer psychologyMarket researchPositioningBrand voiceMessagingVisual directionLaunch planningPresenting strategy

Brand voiceMessagingVisual directionLaunch planningPresenting strategyConsumer psychologyMarket researchPositioningBrand voiceMessagingVisual directionLaunch planningPresenting strategyConsumer psychologyMarket researchPositioning

Launch planningPresenting strategyConsumer psychologyMarket researchPositioningBrand voiceMessagingVisual directionLaunch planningPresenting strategyConsumer psychologyMarket researchPositioningBrand voiceMessagingVisual direction

Duration3 weeks

Dedicated modules, inside 2 programmes

FormatOffline

In our Shakarpur studio near Nirman Vihar Metro, on real briefs

Learners at work in the Miz Academy studio

learners per batch,
one mentor at the table

ScheduleMon–Fri

10am–5pm · 6 hours a day

Class

Studio practice

Next batch starts5 January 2027Admissions open

Course outline

MKT 117: Brand strategy

Strategy is what separates people who run tasks from people who lead marketing.

What you'll learn

Brand strategy: the full skill set

Eight units, each practised on a real or demonstration brief.

Consumer psychology

Motivations, biases and buying decisions.

Market research

Competitors, gaps and evidence.

Positioning

Who it is for, what it beats, why it matters.

Brand voice

Words, tone and examples.

Messaging

Value propositions and proof.

Visual direction

Briefing designers on look and feel.

Launch planning

Turning strategy into a campaign.

Presenting strategy

Selling the idea to a client.

How you learn it

Learn in the morning, do it by evening

Two classes from 10:00, then four hours of supervised practice. Brand strategy is practised on real or demonstration briefs, never just read about.

Dedicated weeks in the 30-week Advanced programme
Real brand briefs, reviewed by mentors
You present strategy as you would to a founder

01
10:00 – 12:00
Concept class
The idea behind each brand strategy topic, tied to a business problem.
02
13:00 – 15:00
Supervised practice
You do the work on tools, with a mentor in the room.
03
15:00 – 16:00
Mentor review
Your work is marked on a rubric with written notes. You revise.
04
Friday
Present & add to portfolio
Every Friday you present, and the final version joins your portfolio.

Where it's taught

Which weeks cover Brand strategy

This skill is part of a full programme, so you also learn everything around it that a working team needs.

Marketing · 16 weeks · Job-ready track

AI Marketing Strategist

Week 04Marketing PlanningLearn: Objectives, KPIs, funnels, channel mix, budgetsBuild: Marketing plan

See the programme Brochure ↓

Marketing · 30 weeks · Career-launch track

AI Marketing Strategist Advanced

Week 03Consumer PsychologyLearn: Motivation, journeys, intent, objectionsBuild: Customer journey map
Week 04Market IntelligenceLearn: Competitor research, market sizing basics, opportunity mappingBuild: Market research report
Week 05Brand StrategyLearn: Positioning, differentiation, messaging, brand systemsBuild: Brand strategy document

See the programme Brochure ↓

What you build

Projects for your portfolio

Positioning deck

Audience, competitors and position for one brand.

Brand voice guide

How the brand speaks everywhere.

Launch plan

From strategy to first campaign.

Tools you’ll use

Google Docs/SlidesMeta Ad LibraryGoogle TrendsChatGPT / ClaudeCanva

Roles this prepares you for

Brand Associate
Strategy Associate
Marketing Manager (later)

Depending on your skills and employer needs. Placement support is not a job guarantee.

Free PDF · 1 MB

Download the AI Marketing Strategist brochure

See exactly where Brand strategy fits in the week-by-week plan, plus fees and how admission works.

Download brochure ↓Or visit the studio

FAQs

Questions about learning Brand strategy

Is brand strategy only for big companies?

No. Small and new brands need it most, because they cannot afford to waste budget on unclear messages.

Can I join only for Brand strategy?

Not yet. Brand strategy is taught inside our full programmes (AI Marketing Strategist Advanced), because it works best alongside the other skills a working team needs. You learn it on real briefs, reviewed by a mentor.

Is it online or offline?

Offline. Classes and supervised practice happen at our studio in Shakarpur, East Delhi, Monday to Friday, 10am–5pm, near Nirman Vihar and Laxmi Nagar metro.

Related skills

Ten seats per track. Starting 5 January 2027.

Visit the studio, meet a mentor and attend a demo class before you decide.

Apply for the 5 Jan cohort ↗Book a studio visit