Lifecycle marketing course in Delhi: turn leads into loyal customers

Getting a lead is only the start. Lifecycle marketing is planning every message from first enquiry to repeat purchase: welcome, nurture, onboarding, retention and win-back, mostly automated and always consent-based.

Apply for 5 Jan ↗Download brochure ↓

Customer lifecycle stagesJourney mappingCRM pipelinesEmail and WhatsApp flowsSegmentationAI workflow automationRetention metricsConsent and complianceCustomer lifecycle stagesJourney mappingCRM pipelinesEmail and WhatsApp flowsSegmentationAI workflow automationRetention metricsConsent and compliance

Email and WhatsApp flowsSegmentationAI workflow automationRetention metricsConsent and complianceCustomer lifecycle stagesJourney mappingCRM pipelinesEmail and WhatsApp flowsSegmentationAI workflow automationRetention metricsConsent and complianceCustomer lifecycle stagesJourney mappingCRM pipelines

Retention metricsConsent and complianceCustomer lifecycle stagesJourney mappingCRM pipelinesEmail and WhatsApp flowsSegmentationAI workflow automationRetention metricsConsent and complianceCustomer lifecycle stagesJourney mappingCRM pipelinesEmail and WhatsApp flowsSegmentationAI workflow automation

Duration2 weeks

Dedicated modules, inside 2 programmes

FormatOffline

In our Shakarpur studio near Nirman Vihar Metro, on real briefs

Learners at work in the Miz Academy studio

learners per batch,
one mentor at the table

ScheduleMon–Fri

10am–5pm · 6 hours a day

Class

Studio practice

Next batch starts5 January 2027Admissions open

Course outline

MKT 103: Lifecycle marketing

Acquiring a new customer costs far more than keeping one. D2C brands, education businesses and SaaS companies hire for CRM and lifecycle roles because they move revenue without more ad spend.

What you'll learn

Lifecycle marketing: the full skill set

Eight units, each practised on a real or demonstration brief.

Customer lifecycle stages

Awareness, lead, customer, repeat, advocate, and what each needs.

Journey mapping

Triggers, timing and channels for each stage.

CRM pipelines

Stages, fields and rules that keep data clean.

Email and WhatsApp flows

Welcome, nurture, abandoned cart, renewal and win-back sequences.

Segmentation

Grouping customers by behaviour and value.

AI workflow automation

AI steps that personalise, score and route leads inside n8n or Make.

Retention metrics

Repeat rate, churn, lifetime value and cohort views.

Consent and compliance

Opt-ins, unsubscribes and WhatsApp template rules.

How you learn it

Learn in the morning, do it by evening

Two classes from 10:00, then four hours of supervised practice. Lifecycle marketing is practised on real or demonstration briefs, never just read about.

Taught in the CRM, email and WhatsApp weeks of both marketing programmes
You build a working flow in a CRM, tested by a mentor with sample contacts
Deepest in the 30-week Advanced programme (CRM & Lifecycle Marketing week)

01
10:00 – 12:00
Concept class
The idea behind each lifecycle marketing topic, tied to a business problem.
02
13:00 – 15:00
Supervised practice
You do the work on tools, with a mentor in the room.
03
15:00 – 16:00
Mentor review
Your work is marked on a rubric with written notes. You revise.
04
Friday
Present & add to portfolio
Every Friday you present, and the final version joins your portfolio.

Where it's taught

Which weeks cover Lifecycle marketing

This skill is part of a full programme, so you also learn everything around it that a working team needs.

Marketing · 16 weeks · Job-ready track

AI Marketing Strategist

Week 11CRM & Lead ManagementLearn: Lead stages, follow-up, segmentation, pipeline discipline, lifecycle marketing stagesBuild: Lead management workflow
Week 12Email, WhatsApp & AutomationLearn: Customer lifecycle, consent, WhatsApp Business, email sequences, automation, AI workflow automationBuild: Sample nurture workflow

See the programme Brochure ↓

Marketing · 30 weeks · Career-launch track

AI Marketing Strategist Advanced

Week 21CRM & Lifecycle MarketingLearn: Lead stages, segmentation, retention, LTV, lifecycle marketing automation, retention journeysBuild: CRM lifecycle map
Week 22Email & WhatsApp MarketingLearn: Consent, messaging, journeys, measurementBuild: Lifecycle campaign workflow

See the programme Brochure ↓

What you build

Projects for your portfolio

Lifecycle map

A journey map for a D2C or education brand, stage by stage.

Automated nurture flow

Welcome and follow-up messages that run on their own.

Retention report

Cohorts, repeat rate and what to test next.

Tools you’ll use

MizUp CRMWhatsApp Business platformEmail platformsn8n / Make / ZapierGA4Google Sheets

Roles this prepares you for

CRM Executive
Lifecycle / Retention Marketing Associate
Marketing Automation Associate

Depending on your skills and employer needs. Placement support is not a job guarantee.

Free PDF · 1 MB

Download the AI Marketing Strategist brochure

See exactly where Lifecycle marketing fits in the week-by-week plan, plus fees and how admission works.

Download brochure ↓Or visit the studio

FAQs

Questions about learning Lifecycle marketing

Is lifecycle marketing the same as CRM?

CRM is the system that stores customers and their stage. Lifecycle marketing is the plan for what each customer receives at each stage, and the automation that sends it.

Can I join only for Lifecycle marketing?

Not yet. Lifecycle marketing is taught inside our full programmes (AI Marketing Strategist, 16 or 30 weeks), because it works best alongside the other skills a working team needs. You learn it on real briefs, reviewed by a mentor.

Is it online or offline?

Offline. Classes and supervised practice happen at our studio in Shakarpur, East Delhi, Monday to Friday, 10am–5pm, near Nirman Vihar and Laxmi Nagar metro.

Related skills

Ten seats per track. Starting 5 January 2027.

Visit the studio, meet a mentor and attend a demo class before you decide.

Apply for the 5 Jan cohort ↗Book a studio visit