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Content marketing and copywriting course in Delhi

Every channel runs on words. You learn to write clear, persuasive copy for ads, websites, emails and social, and to plan content that builds trust over time.

Apply for 5 Jan ↗Download brochure ↓
Duration4 weeks

Dedicated modules, inside 2 programmes

FormatOffline

In our Shakarpur studio near Nirman Vihar Metro, on real briefs

Learners at work in the Miz Academy studio
10

learners per batch,
one mentor at the table

ScheduleMon–Fri

10am–5pm · 6 hours a day

Class
Studio practice
Next batch starts5 January 2027Admissions open
Course outline

MKT 107: Content & copywriting

Strong writers are rare and every team needs one. Good copy also makes you better at ads, SEO and email.

What you'll learn

Content & copywriting: the full skill set

Eight units, each practised on a real or demonstration brief.

Content strategy

Audiences, pillars and formats tied to a business goal.

Creative briefs

Briefs that designers and editors can act on.

Ad copy

Headlines and primary text for Google and Meta.

Landing page copy

Structure, proof and calls to action that convert.

Blogs & SEO writing

Articles that rank and are worth reading.

Email & WhatsApp copy

Short messages that get replies, not unsubscribes.

Brand voice

Writing guides so a brand sounds the same everywhere.

AI drafting, human editing

Prompting well, then fact-checking and rewriting.

How you learn it

Learn in the morning, do it by evening

Two classes from 10:00, then four hours of supervised practice. Content & copywriting is practised on real or demonstration briefs, never just read about.

  • Every piece is redlined by a mentor: real edits, not just a score
  • You rewrite until it passes the rubric
  • Your best pieces become a writing portfolio
  1. 01
    10:00 – 12:00

    Concept class

    The idea behind each content & copywriting topic, tied to a business problem.

  2. 02
    13:00 – 15:00

    Supervised practice

    You do the work on tools, with a mentor in the room.

  3. 03
    15:00 – 16:00

    Mentor review

    Your work is marked on a rubric with written notes. You revise.

  4. 04
    Friday

    Present & add to portfolio

    Every Friday you present, and the final version joins your portfolio.

Where it's taught

Which weeks cover Content & copywriting

This skill is part of a full programme, so you also learn everything around it that a working team needs.

Marketing · 16 weeks · Job-ready track

AI Marketing Strategist

  1. Week 06Content & Creative ProductionLearn: Copy frameworks, creative briefs, AI-assisted visualsBuild: Campaign creative set
See the programmeBrochure ↓
Marketing · 30 weeks · Career-launch track

AI Marketing Strategist Advanced

  1. Week 05Brand StrategyLearn: Positioning, differentiation, messaging, brand systemsBuild: Brand strategy document
  2. Week 09Content StrategyLearn: Content pillars, editorial calendars, distributionBuild: Content strategy
  3. Week 10Copywriting & CreativeLearn: Copy frameworks, design briefs, image/video workflowsBuild: Creative campaign set
  4. Week 14Local & Content SEOLearn: Local search, GBP, content briefs, topical authority, AIO/GAIO: getting cited in ChatGPT, Gemini and AI OverviewsBuild: Local/content SEO project
See the programmeBrochure ↓
What you build

Projects for your portfolio

Landing page copy

Full page copy for a sample product.

Ad copy set

Google and Meta ads with variants to test.

Brand voice guide

Tone, words to use and avoid, examples.

Tools you’ll use
Google DocsChatGPT / Claude / GeminiGrammarlyCanvaHemingway
Roles this prepares you for
  • Copywriter
  • Content Writer
  • Content Marketing Associate

Depending on your skills and employer needs. Placement support is not a job guarantee.

Free PDF · 1 MB

Download the AI Marketing Strategist brochure

See exactly where Content & copywriting fits in the week-by-week plan, plus fees and how admission works.

Download brochure ↓Or visit the studio
FAQs

Questions about learning Content & copywriting

Is my English good enough?

If you can write clearly in simple English, yes. The programme focuses on clarity and structure, and mentors edit your work line by line.

Can I join only for Content and copywriting?

Not yet. Content and copywriting is taught inside our full programmes (AI Marketing Strategist, 16 or 30 weeks), because it works best alongside the other skills a working team needs. You learn it on real briefs, reviewed by a mentor.

Is it online or offline?

Offline. Classes and supervised practice happen at our studio in Shakarpur, East Delhi, Monday to Friday, 10am–5pm, near Nirman Vihar and Laxmi Nagar metro.

Related skills
SEO & search→AEO, GEO & AI search→Lifecycle marketing→Google Ads→Meta (Facebook & Instagram) Ads→Social media marketing→

Ten seats per track. Starting 5 January 2027.

Visit the studio, meet a mentor and attend a demo class before you decide.

Apply for the 5 Jan cohort ↗Book a studio visit
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