Customer lifecycle management
Map how a stranger becomes a lead, a customer and a repeat buyer. Set up lead stages, follow-up rules and retention journeys in a CRM. You’ll build: A lifecycle map and a working lead pipeline.
Learn the systems real businesses run on
You won’t just hear about these. You’ll use them on briefs every week, and a mentor will review what you build.
Skill areas
Six skill areas, each with a build
Every area ends with something you made, not a quiz.
WhatsApp marketing
Plan consent-based broadcasts, automated replies and follow-up flows on the WhatsApp Business platform, and measure response. You’ll build: A nurture flow for a sample brand.
Email marketing
Write, segment and schedule campaigns; design welcome and re-engagement sequences; read open, click and conversion data. You’ll build: A three-email lifecycle sequence.
Search, AEO & GEO
Keyword research, on-page SEO, AEO and GEO so brands get cited in AI answers, content calendars and copy that ranks and converts. You’ll build: A keyword map, SEO audit and 30-day content plan.
Paid advertising
Structure Google and Meta campaigns, define audiences, test creatives and manage budgets under supervision. You’ll build: A campaign plan and media plan.
Analytics, automation & AI at work
Track performance in GA4 and dashboards, automate routine work with AI workflows in no-code tools, and use AI assistants responsibly with human review. You’ll build: A reporting dashboard and an automation.
Tracked weekly
See your progress across every skill
Customer lifecycleLead → buyer → repeat
WhatsApp marketingConsent-based flows
Email journeysWelcome & win-back
Search & SEOKeyword maps, audits
Paid adsGoogle & Meta
Automationn8n, Make, CRMs
AI agentsBuilt with review
AnalyticsGA4, Looker Studio
Tool stack
The tools, by area
MizUp CRM or another approved CRM
WhatsApp Business platformemail marketing platforms
Google Search ConsoleGA4Looker StudioSEO suites
Google AdsMeta Ads Manager
CanvaAdobe toolsCapCut
Maken8nZapier
ChatGPTClaudeGeminiPerplexity
VS CodeGit/GitHubReactNext.jsNode.jsSupabase/PostgresVercel
Tool access depends on the licences provided for each cohort; some paid tools are used in demonstration mode. AI is always used with human review, and confidential data never goes into public AI tools.
Ten seats per track. Starting 5 January 2027.
Visit the studio, meet a mentor and attend a demo class before you decide.