Performance marketing course in Delhi: ads, funnels and ROI

Performance marketing is about results you can measure: leads, sales and return on ad spend. You learn to connect ads, landing pages and tracking into one funnel and improve it week by week.

Apply for 5 Jan ↗Download brochure ↓

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TrackingUnit economicsExperimentsBudget planningClient reportingFunnelsGoogle & Meta togetherLanding pages & CROTrackingUnit economicsExperimentsBudget planningClient reportingFunnelsGoogle & Meta togetherLanding pages & CRO

Budget planningClient reportingFunnelsGoogle & Meta togetherLanding pages & CROTrackingUnit economicsExperimentsBudget planningClient reportingFunnelsGoogle & Meta togetherLanding pages & CROTrackingUnit economicsExperiments

Duration5 weeks

Dedicated modules, inside 2 programmes

FormatOffline

In our Shakarpur studio near Nirman Vihar Metro, on real briefs

Learners at work in the Miz Academy studio

learners per batch,
one mentor at the table

ScheduleMon–Fri

10am–5pm · 6 hours a day

Class

Studio practice

Next batch starts5 January 2027Admissions open

Course outline

MKT 108: Performance marketing

Brands judge marketing by numbers. People who can show what each rupee returned move up fastest.

What you'll learn

Performance marketing: the full skill set

Eight units, each practised on a real or demonstration brief.

Funnels

Awareness to purchase, and where people drop off.

Google & Meta together

How search and social work as one system.

Landing pages & CRO

Testing pages to lower the cost of each lead.

Tracking

GA4, pixels and UTM links that make results trustworthy.

Unit economics

CAC, LTV and ROAS, and what a good number looks like.

Experiments

Hypotheses, test design and reading results honestly.

Budget planning

Allocating spend across channels and months.

Client reporting

Dashboards and summaries that lead to decisions.

How you learn it

Learn in the morning, do it by evening

Two classes from 10:00, then four hours of supervised practice. Performance marketing is practised on real or demonstration briefs, never just read about.

Built on top of the Google Ads and Meta Ads modules
Deepest in the 30-week Advanced programme, with growth experiments
Mentor sign-off before any live spend

01
10:00 – 12:00
Concept class
The idea behind each performance marketing topic, tied to a business problem.
02
13:00 – 15:00
Supervised practice
You do the work on tools, with a mentor in the room.
03
15:00 – 16:00
Mentor review
Your work is marked on a rubric with written notes. You revise.
04
Friday
Present & add to portfolio
Every Friday you present, and the final version joins your portfolio.

Where it's taught

Which weeks cover Performance marketing

This skill is part of a full programme, so you also learn everything around it that a working team needs.

Marketing · 16 weeks · Job-ready track

AI Marketing Strategist

Week 08Paid Ads FundamentalsLearn: Campaign structure, audiences, budgets, bidding, creative testingBuild: Supervised campaign plan
Week 09Websites & Landing Pages: WordPress & ShopifyLearn: WordPress site setup, Shopify store basics, page structure, forms, CTAs, conversion basicsBuild: Live WordPress landing page + Shopify starter store

See the programme Brochure ↓

Marketing · 30 weeks · Career-launch track

AI Marketing Strategist Advanced

Week 15Google AdsLearn: Campaign types, structure, keywords, measurementBuild: Google Ads build plan
Week 16Meta AdsLearn: Objectives, audiences, creative tests, optimisationBuild: Meta campaign build plan
Week 17Performance MarketingLearn: Budgeting, experimentation, CAC, conversion analysisBuild: Media plan
Week 18Websites, Shopify & CROLearn: WordPress builds, Shopify store setup and apps, conversion research, UX, copy, forms, A/B testingBuild: Store + landing page with a CRO test plan
Week 20Growth ExperimentsLearn: Hypotheses, ICE prioritisation, test design, learning loopsBuild: Growth experiment backlog

See the programme Brochure ↓

What you build

Projects for your portfolio

Full-funnel plan

Channels, budgets, pages and tracking for one brand.

CRO test

A landing page experiment with a clear hypothesis.

Performance dashboard

A Looker Studio report a client can read.

Tools you’ll use

Google AdsMeta Ads ManagerGA4Tag ManagerLooker StudioLanding page builders

Roles this prepares you for

Performance Marketing Associate
Growth Associate
Media Buyer (junior)

Depending on your skills and employer needs. Placement support is not a job guarantee.

Free PDF · 1 MB

Download the AI Marketing Strategist brochure

See exactly where Performance marketing fits in the week-by-week plan, plus fees and how admission works.

Download brochure ↓Or visit the studio

FAQs

Questions about learning Performance marketing

Which programme goes deepest?

The 30-week AI Marketing Strategist Advanced covers Google Ads, Meta Ads, performance marketing, CRO and growth experiments as separate weeks.

Can I join only for Performance marketing?

Not yet. Performance marketing is taught inside our full programmes (AI Marketing Strategist, 16 or 30 weeks), because it works best alongside the other skills a working team needs. You learn it on real briefs, reviewed by a mentor.

Is it online or offline?

Offline. Classes and supervised practice happen at our studio in Shakarpur, East Delhi, Monday to Friday, 10am–5pm, near Nirman Vihar and Laxmi Nagar metro.

Related skills

Ten seats per track. Starting 5 January 2027.

Visit the studio, meet a mentor and attend a demo class before you decide.

Apply for the 5 Jan cohort ↗Book a studio visit