CRM and marketing automation course in Delhi

Getting a lead is half the job; following up is the other half. You learn to map how a stranger becomes a customer and a repeat buyer, and to set up the CRM and automations that make it happen.

Apply for 5 Jan ↗Download brochure ↓

Customer lifecycleLead stages & pipelinesFollow-up rulesLead scoringRetention journeysNo-code automationReportingData hygiene & privacyCustomer lifecycleLead stages & pipelinesFollow-up rulesLead scoringRetention journeysNo-code automationReportingData hygiene & privacy

Lead scoringRetention journeysNo-code automationReportingData hygiene & privacyCustomer lifecycleLead stages & pipelinesFollow-up rulesLead scoringRetention journeysNo-code automationReportingData hygiene & privacyCustomer lifecycleLead stages & pipelinesFollow-up rules

ReportingData hygiene & privacyCustomer lifecycleLead stages & pipelinesFollow-up rulesLead scoringRetention journeysNo-code automationReportingData hygiene & privacyCustomer lifecycleLead stages & pipelinesFollow-up rulesLead scoringRetention journeysNo-code automation

Duration2 weeks

Dedicated modules, inside 2 programmes

FormatOffline

In our Shakarpur studio near Nirman Vihar Metro, on real briefs

Learners at work in the Miz Academy studio

learners per batch,
one mentor at the table

ScheduleMon–Fri

10am–5pm · 6 hours a day

Class

Studio practice

Next batch starts5 January 2027Admissions open

Course outline

MKT 111: CRM & marketing automation

Most businesses lose leads to slow or forgotten follow-ups. People who can fix that with a CRM are valuable from day one.

What you'll learn

CRM & marketing automation: the full skill set

Eight units, each practised on a real or demonstration brief.

Customer lifecycle

Lead, prospect, customer, repeat buyer, advocate.

Lead stages & pipelines

Designing stages that match how a business sells.

Follow-up rules

Who follows up, when, and on which channel.

Lead scoring

Spotting the leads most likely to buy.

Retention journeys

Onboarding, reminders, renewals and referrals.

No-code automation

Connecting forms, CRM, WhatsApp and email with n8n or Make.

Reporting

Conversion rates by stage and source.

Data hygiene & privacy

Clean data and respectful use of personal information.

How you learn it

Learn in the morning, do it by evening

Two classes from 10:00, then four hours of supervised practice. CRM & marketing automation is practised on real or demonstration briefs, never just read about.

You build a working lead pipeline for a demonstration business
A mentor tests your automations for gaps and errors
Deepest in the 30-week Advanced programme

01
10:00 – 12:00
Concept class
The idea behind each crm & marketing automation topic, tied to a business problem.
02
13:00 – 15:00
Supervised practice
You do the work on tools, with a mentor in the room.
03
15:00 – 16:00
Mentor review
Your work is marked on a rubric with written notes. You revise.
04
Friday
Present & add to portfolio
Every Friday you present, and the final version joins your portfolio.

Where it's taught

Which weeks cover CRM & marketing automation

This skill is part of a full programme, so you also learn everything around it that a working team needs.

Marketing · 16 weeks · Job-ready track

AI Marketing Strategist

Week 11CRM & Lead ManagementLearn: Lead stages, follow-up, segmentation, pipeline discipline, lifecycle marketing stagesBuild: Lead management workflow
Week 12Email, WhatsApp & AutomationLearn: Customer lifecycle, consent, WhatsApp Business, email sequences, automation, AI workflow automationBuild: Sample nurture workflow

See the programme Brochure ↓

Marketing · 30 weeks · Career-launch track

AI Marketing Strategist Advanced

Week 21CRM & Lifecycle MarketingLearn: Lead stages, segmentation, retention, LTV, lifecycle marketing automation, retention journeysBuild: CRM lifecycle map
Week 23AI AutomationLearn: Triggers, approvals, error handling, logs, agentic AI workflows, AI agents for marketingBuild: Working automation prototype

See the programme Brochure ↓

What you build

Projects for your portfolio

Lifecycle map

Every stage and touchpoint for one business.

Working lead pipeline

Stages, owners and follow-up rules in a CRM.

Automation

Form → CRM → WhatsApp/email with error handling.

Tools you’ll use

MizUp CRM or another approved CRMn8nMakeZapierWhatsApp Business platformGoogle Sheets

Roles this prepares you for

CRM / Automation Associate
Marketing Operations Associate
Sales Operations Executive

Depending on your skills and employer needs. Placement support is not a job guarantee.

Free PDF · 1 MB

Download the AI Marketing Strategist brochure

See exactly where CRM & marketing automation fits in the week-by-week plan, plus fees and how admission works.

Download brochure ↓Or visit the studio

FAQs

Questions about learning CRM & marketing automation

Which CRM will I learn?

MizUp CRM or another approved CRM, depending on the cohort. The lifecycle and pipeline skills apply to any CRM.

Can I join only for CRM and marketing automation?

Not yet. CRM and marketing automation is taught inside our full programmes (AI Marketing Strategist, 16 or 30 weeks), because it works best alongside the other skills a working team needs. You learn it on real briefs, reviewed by a mentor.

Is it online or offline?

Offline. Classes and supervised practice happen at our studio in Shakarpur, East Delhi, Monday to Friday, 10am–5pm, near Nirman Vihar and Laxmi Nagar metro.

Related skills

Ten seats per track. Starting 5 January 2027.

Visit the studio, meet a mentor and attend a demo class before you decide.

Apply for the 5 Jan cohort ↗Book a studio visit