Where briefs come from
Approved client briefs, demonstration brands, internal campaigns, case studies and your own capstone ideas: education, real estate, healthcare, D2C, SaaS, local business.
Every brief becomes something you can show
Approved client briefs, demonstration brands and internal campaigns, always with a mentor reviewing your work before anything goes live.
The process
Brief → research → build → review → present
Demonstration project. First-cohort work is published with permission from March 2027.
What you build
Projects you can expect
Typical projects and effort. Exact briefs vary by cohort and programme.
| Project | Brief from | You hand in | Effort | Track |
|---|---|---|---|---|
| Business & customer research | A local or D2C brand | Customer & competitor report | ~16 h | Both |
| Content & social plan | Demonstration brand | 30-day content calendar + creatives | ~20 h | Marketing |
| SEO audit | Local business site | Keyword map, fixes, 90-day plan | ~16 h | Marketing |
| Paid campaign plan | Approved client brief | Google/Meta structure + media plan | ~20 h | Marketing |
| Lead → CRM → WhatsApp flow | Demonstration brand | Working automation with error handling | ~20 h | Both |
| Landing page or web app | Internal campaign | Deployed page/app with analytics | ~24 h | Technology |
| AI assistant or agent | Business case study | Grounded assistant with guardrails | ~24 h | Technology |
| Capstone (Advanced) | Live brief or your own idea | End-to-end project + presentation | ~60 h | Advanced |
Ground rules
Real work, handled responsibly
Supervised, always
Learners never carry sole responsibility for client delivery. Live ad spend needs client and mentor approval.
Safe and fair
Client data stays confidential. Client work goes in portfolios only with written permission.
Ten seats per track. Starting 5 January 2027.
Visit the studio, meet a mentor and attend a demo class before you decide.