Growth marketing course in Delhi: experiments, funnels and retention

Growth marketing treats every channel as an experiment. You learn to find the biggest lever in a funnel, test ideas quickly and keep customers coming back.

Apply for 5 Jan ↗Download brochure ↓

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Lifecycle & retentionAnalyticsGrowth with AIUnit economicsGrowth reportingFunnels & leversExperiment designCROLifecycle & retentionAnalyticsGrowth with AIUnit economicsGrowth reportingFunnels & leversExperiment designCRO

Unit economicsGrowth reportingFunnels & leversExperiment designCROLifecycle & retentionAnalyticsGrowth with AIUnit economicsGrowth reportingFunnels & leversExperiment designCROLifecycle & retentionAnalyticsGrowth with AI

Duration5 weeks

Dedicated modules, inside 2 programmes

FormatOffline

In our Shakarpur studio near Nirman Vihar Metro, on real briefs

Learners at work in the Miz Academy studio

learners per batch,
one mentor at the table

ScheduleMon–Fri

10am–5pm · 6 hours a day

Class

Studio practice

Next batch starts5 January 2027Admissions open

Course outline

MKT 116: Growth marketing

Start-ups and D2C brands hire for growth, not just campaigns. It is the skill that moves people from executive to lead.

What you'll learn

Growth marketing: the full skill set

Eight units, each practised on a real or demonstration brief.

Funnels & levers

Acquisition, activation, retention, revenue, referral.

Experiment design

Hypotheses, ICE scoring and clean tests.

CRO

Improving pages and checkouts with research.

Lifecycle & retention

Emails, WhatsApp and offers that bring buyers back.

Analytics

Cohorts, conversion rates and what really changed.

Growth with AI

Faster research, creative and analysis, checked by humans.

Unit economics

CAC, LTV and payback in simple numbers.

Growth reporting

Weekly learning loops for a team.

How you learn it

Learn in the morning, do it by evening

Two classes from 10:00, then four hours of supervised practice. Growth marketing is practised on real or demonstration briefs, never just read about.

Taught as separate weeks in the 30-week Advanced programme
You run an experiment backlog for a demonstration brand
A mentor challenges every hypothesis before it is tested

01
10:00 – 12:00
Concept class
The idea behind each growth marketing topic, tied to a business problem.
02
13:00 – 15:00
Supervised practice
You do the work on tools, with a mentor in the room.
03
15:00 – 16:00
Mentor review
Your work is marked on a rubric with written notes. You revise.
04
Friday
Present & add to portfolio
Every Friday you present, and the final version joins your portfolio.

Where it's taught

Which weeks cover Growth marketing

This skill is part of a full programme, so you also learn everything around it that a working team needs.

Marketing · 16 weeks · Job-ready track

AI Marketing Strategist

Week 13Integrated Campaign ProjectLearn: Integrating content, SEO, ads, landing page and reportingBuild: Campaign execution plan

See the programme Brochure ↓

Marketing · 30 weeks · Career-launch track

AI Marketing Strategist Advanced

Week 11Social Media GrowthLearn: Platform strategy, community, measurementBuild: Social growth plan
Week 18Websites, Shopify & CROLearn: WordPress builds, Shopify store setup and apps, conversion research, UX, copy, forms, A/B testingBuild: Store + landing page with a CRO test plan
Week 20Growth ExperimentsLearn: Hypotheses, ICE prioritisation, test design, learning loopsBuild: Growth experiment backlog
Week 21CRM & Lifecycle MarketingLearn: Lead stages, segmentation, retention, LTV, lifecycle marketing automation, retention journeysBuild: CRM lifecycle map
Week 28Entrepreneurship & GrowthLearn: Validation, revenue model, costs, financial planningBuild: Business model + forecast

See the programme Brochure ↓

What you build

Projects for your portfolio

Experiment backlog

Prioritised tests for one brand.

CRO test plan

A page experiment with success metrics.

Retention journey

A win-back flow across email and WhatsApp.

Tools you’ll use

GA4Looker StudioHeatmap toolShopifyCRMSheets

Roles this prepares you for

Growth Associate
Performance & Growth Marketer
Marketing Manager (later)

Depending on your skills and employer needs. Placement support is not a job guarantee.

Free PDF · 1 MB

Download the AI Marketing Strategist brochure

See exactly where Growth marketing fits in the week-by-week plan, plus fees and how admission works.

Download brochure ↓Or visit the studio

FAQs

Questions about learning Growth marketing

Is this in the 16-week programme?

The 16-week programme covers funnels, landing pages and lifecycle basics. Dedicated growth experiment weeks are in the 30-week Advanced programme.

Can I join only for Growth marketing?

Not yet. Growth marketing is taught inside our full programmes (AI Marketing Strategist Advanced), because it works best alongside the other skills a working team needs. You learn it on real briefs, reviewed by a mentor.

Is it online or offline?

Offline. Classes and supervised practice happen at our studio in Shakarpur, East Delhi, Monday to Friday, 10am–5pm, near Nirman Vihar and Laxmi Nagar metro.

Related skills

Ten seats per track. Starting 5 January 2027.

Visit the studio, meet a mentor and attend a demo class before you decide.

Apply for the 5 Jan cohort ↗Book a studio visit